Hampton Inn is almost indistinguishable from their competition. So, they create a competition that declares them supreme in one category: ordinariness
The Whelmed Awards.
To launch, a legitimate award show arrives, judging hotels on what makes them neither over, nor under, whelming.
The Results.​​​​​​​
Embrace the Ordinary. 
Instead of resenting their "victory," Hampton embraces it, and creates a new identity revolving around the fact that they are now Officially Ordinary™.
Print. 
OOH.
Postcards. 
Copywriting by Kelsey Whipple and Myself  |  Art Direction by Jayne Goodall
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