Lay's bags are full of air. Most people resent the air, claiming that there could be more chips. What they don't know is that Lay's Air is responsible for that delicious crunch we all expect. Lay's Air deserves a celebration, nay, a glorification.
Team (3 Copywriters, 3 Art Directors): Cooper Bowman, Alberto Cuadra, Jillian Apatow, Vy Phan, Duong Le, Madison Duncan | Primary Art Director: Vy Phan