SyFy once enjoyed a diehard fanbase, captured by the original (and legendary) sci-fi programming that lended the program its name. But after SyFy changed their name and suspended their most popular shows, the program sank into the abyss of ridicule and unpopularity. This campaign breathes life into the brand, bringing sci-fi back home, to SyFy.
Case Study (you're gonna want some headphones)
Art Direction by Carly York  |  Motion Design by Akshay Tiwari  |  Sound Design by Harley McCumber