Truffles? On a fast food sandwich? Seems incredulous. But hey, if Popeyes can get fancy, so can you. This campaign launched the TRUFF Spicy Sandwich with the help of the one and only (absolutely the fanciest man on TikTok) Wisdom Kaye. 
Launch TikTok (There's more on Popeyes' page)
More Social 
TV Spot 
...and yes, the Yachtsteraunt is really happening. Stay tuned. 
Art Director: Betsy Appling  Creative Director: Scott Clark 

Use your pinky finger