Way back in the throes of COVID, 2020, McKinney LA was but a wee lad. And as such, we needed new business. But of course, we had no money to do so. So we turned cold-emailing CMOs into something they might actually click. We had a 100% response rate for a while, and then Andy left to run Liquid Death. I hear it was a cold-email.
Accidental CC (Yep, we really sent these)
And then we also made the Cold Call Case Studies, which detailed the great work we'd done for you even before we'd done it for you. We did this for about twenty brands. Pretty fun.
Art Director: Jacq Quinton Creative Director: Andy Pearson