Way back in the throes of COVID, 2020, McKinney LA was but a wee lad. And as such, we needed new business. But of course, we had no money to do so. So we turned cold-emailing CMOs into something they might actually click. We had a 100% response rate for a while, and then Andy left to run Liquid Death. I hear it was a cold-email.
Accidental CC (Yep, we really sent these)
Then we used it to help ourselves get hired, full time. It worked. Also check out how I obviously just searched my email for accidental CC. That's called showing your work.