Most soap brands will tell you to get clean. But Duke Cannon is here to tell you to get dirty. Because when you have a soap that cleans you this good, you better be filthy enough to deserve it.
To launch the new brand platform, we signed the first ever anonymous NIL deal with Iowa State's mascot, just in time for March Madness.
As an easter egg for our Septic Guy spot, we created an entire fake septic solutions company, and hid real free soap on the fake website with its fake video.
And then we filled up their social with Big Ass Shower Thoughts.
Art Director: Jayne Goodall | Creative Directors: Maxx Delaney | Jamie Stark