With travel prices at an all time high, people were giving up on vacation.
So Priceline decided to deal something about it, and bring back one of the most iconic advertising characters of all time.
So Priceline decided to deal something about it, and bring back one of the most iconic advertising characters of all time.
Cue the jingle, kemosabe.
Launch Film
Spots
We started by announcing Shatner's retirement, and inviting the entire internet to apply for the job. We put up a real opening on LinkedIn. Influencers threw their hat in the ring. And then we finally revealed Randall Park as the chosen one.
And that's only the beginning—insert funny quip in some other language.
Art Director: Jayne Goodall Creative Directors: Chris Mead | Kris Wong