Ever hear of Italy? Me neither. But apparently it's this place where everyone does things slow. Drinks are sipped. Time is savored. Meals are long. Sounds great, right? Yep, until it's the middle of the summer and you're sitting outside sipping your beer slowly, only to end up with half a bottle of not-cold-at-all-anymore beer. So we dared to answer the question nobody was asking: what if Italian ice had a bunch of unprotected sex with the Italy's favorite beer?
The Answer
Launch Film
We debuted Peroni's latest with a real-life Beer Ice Cart in NYC.
Then we did an aerial banner thing because beaches are famously hot and Italian Beer Ice is famously cold.
Italian Beer Ice sold out in just a week. Ciao? Prego? One of those two.
Art Director: Jayne Goodall | Creative Director: Jamie Stark