In a brand activation for small deodorant company Mando (Lume's man-centric counterpart), we asked America one question: what do you think Bert Kriescher smells like?
Wrong.
Launch Film
To prove that Mando stops B.O. on any body, we hosted a whole-body experiment, inviting real people to smell the last body you think you’d want to: Bert’s.
We started by inviting people to a mysterious real-life event on the social planning platform Partiful.
What they didn’t know was that they were about to be smelling Bert’s bits. And also that thanks to Mando, those bits would smell shockingly good.
Then, we gave the world a whiff of what was coming on Mando and Bert's social.
Then we launched with an armpitful of content built to stop scrolls, all about how Mando is built to stop odor.
As for the results? Smell for yourself.
CD'd this one with Jayne Goodall