Cannes Lion Grand Prix Winner | B2B Integrated Campaign
Everybody has that random note with that small business idea you'll probably never start because you just don't know how. The truth is, nobody does. So to show how GoDaddy's latest tool can help anybody launch their small business dream, we started one of our own: Walton Goggins Goggle Glasses.
Case Study
We started by launching a business completely untied to GoDaddy. Walton Goggins Goggle Glasses went live the September before the Super Bowl, taking itself completely seriously. From the product itself to the website to the social, we built an entire brand from the ground up.
I wrote, shot, and even edited some of the social in and around my house, collaborating with Walton and GoDaddy to literally build a brand from the ground up. Fittingly, we had literally no idea what we were doing.
But people loved it. So when the Super Bowl rolled around and revealed it was all part of GoDaddy's latest campaign, it finally made sense. At least a little bit of sense.
(I didn't write the Super Bowl spot, just as an fyi, but here it is anyway, because it's pretty good).
Art Director: Jayne Goodall | Creative Directors: Maxx Delaney | Jamie Stark